UK-led / China-native

Grow your brand in China.

We help international brands enter, market and grow in China through strategy, paid media, social, creators, ecommerce and localisation — led from the UK and delivered with native Chinese expertise.

As part of the CommerceCentric group, our core team brings experience working with global consumer brands:

air wick logoblack decker logocanon logodurex logofinish logohallmark logopg logoreckitt logoscholl logounilever logo
Why us

China is not a translation exercise.

It is a growth market with its own signals, systems and speed. The best international brands do not simply show up. They make a clear choice about where to play, how to be useful and what to localise.

We bring senior thinking, hands-on execution and native Chinese expertise together — so you can move with confidence rather than guesswork.

China requires speed in local execution and patience in long-term commitment. Product discovery happens in “an entirely distinct information ecosystem,” meaning paperwork, local relationships, and continued adaptation matter just as much as your product.

— The Grocer
What we do

Built for the move.

01

China market entry

We connect audience insight with commercial reality. Find the right route in with a sharp view of category, channel and opportunity.

Opportunity auditBrand & consumer strategyMarket researchGo-to-market strategy
02

Paid media & growth

Turn attention into action across the platforms and behaviours that matter in China. We handle search, programmatic, display and paid social with full reporting transparency.

Chinese SEM & SEOProgrammatic & displaySocial advertisingCampaign optimisation
03

Social, creators & influence

Build relevance through local stories, the right voices and a content system made for the market. We handle everything from official account setup to creator outreach and PR.

Account setup & verificationKOL / KOC campaignsSocial contentPR & community management
04

Ecommerce & localisation

Make your offer easy to discover, trust and buy — from storefront to customer experience, ensuring language, design and payment systems fit the local market.

China-ready websites & H5Ecommerce & local paymentsTmall, JD & social commerceCopy & design localisation
Delivery in action

A sharper route to a bigger audience.

For Humble Bundle, we proved our China delivery system works by turning limited local awareness into measurable action.

The challenge: Limited China brand awareness, no localised social presence or regional assets, and no access to local paid media.

The work: We developed a tailored China strategy backed by market research. We launched and managed official accounts on WeChat, Bilibili and Weibo, producing daily localised content. We managed search, display, and paid social campaigns, including full creative and copy localisation, while supporting with all approvals and reporting.

Humble Bundle campaign heroSocial executionPaid media execution
100Mimpressions
2.5Mclicks
120%increase in downloads
Extended to always-on
Where we work

One team.
Three vantage points.

Our operating model is UK-led, with delivery across mainland China and Taiwan. That means one accountable team, with the cultural fluency to spot the detail that changes the outcome.

How we work
A better starting point

Know before
you go.

The China Opportunity Audit gives your team an honest view of the opportunity — and a practical set of next moves.

Explore the audit