The right route in
China market entry
Opportunity audits, market research, brand strategy and a commercially grounded go-to-market plan.
UK-led / China-native / 中国市场
China is not a market to translate into.
We help international B2B and consumer brands market and launch products in China through local strategy, content, media and commerce — with a China-native team that knows the market from the inside.
Market entry - 开拓市场Not just translation - 不止于翻译
Trusted by global category leaders
The China reality
Different signals. Different stakes.
China rewards specificity. Before we talk channels, we look at the systems underneath them: who buys, who approves, what they search, and what they need to believe.
Google is not the map.
Baidu, WeChat and specialist communities shape discovery. Search, social and service layers overlap fundamentally differently than in Western markets.
Trust is a process.
Local research, trade media, PR and useful proof turn an unfamiliar brand into a credible shortlist before a conversation even begins.
Infrastructure changes the brief.
Site speed, firewall performance, ICP bureaucracy and data transparency are growth questions, not just IT footnotes.
Different platforms. Different jobs.
Understanding the Chinese digital ecosystem compared to familiar reference points.
What we actually do
One market. Four connected capabilities.
Strategy, media, influence and conversion work as one system. We shape the mix around the commercial question rather than selling a fixed channel plan.
Attention into action
Paid media & growth
Baidu search, programmatic, display and paid social with local campaign management and transparent reporting.
Relevance through local voices
Social & influence
WeChat, Xiaohongshu, Weibo, KOL and KOC activity, PR, content and community management.
Seamless conversion
Ecommerce & localisation
China-ready websites, localised customer journeys, social commerce, storefronts and culturally useful creative.
Proof of delivery
Strategy that survives contact with the market.
Our work connects senior commercial thinking to the details Chinese customers actually experience.
B2B & Engineering
Technical Credibility
Supported B2B work for CIMTEQ, shaped around technical Chinese-language content, search visibility and credible local market entry.
Consumer & Retail
Consumer category experience
Relevant consumer-brand work from the wider group portfolio, informing how local creative, social proof and commerce need to work together.
Entertainment & Digital
Cross-Channel Launch
5 years of multi-channel experience building Humble Bundle into a well-known and trusted brand in China.
What the work looks like
Artwork, social posting and platform-native campaign execution.
Selected China campaign examples from our wider specialist team and sister brand, The Game Marketer East.
6+
Years in Market
UK + China
Named delivery team
250+
Successful Campaigns*
The team
Names, faces, skin in the game.
You will know who is making the recommendation, who is close to the market and who is accountable for the work. The room is deliberately small: senior UK direction, native Chinese insight and practical delivery.
Meet the team
