The China Marketer
Digital Marketing . Consumer Behavior . E-commerce
After having developed a strong background in the Chinese language, politics, culture, economy and digital environment, and after having lived and studied for one year in Beijing, I decided to follow my passion and specialize in the field of digital marketing and communication.
I built this website to create and share articles, trends and useful insights for those who wants to better understand and approach the digital marketing landscape in China. Here you will find topics related to: consumer behavior, e-commerce, advertisement and social media ecosystem.