The China Marketer

The China Marketer

Digital Marketing . Consumer Behavior . E-commerce

WhatsApp Image 2020-04-23 at 23.33.35 (5)

About Me

After having developed a strong background in the Chinese language, politics, culture, economy and digital environment, and after having lived and studied for one year in Beijing, I decided to follow my passion and specialize in the field of digital marketing and communication.

I built this website to create and share articles, trends and useful insights for those who wants to  better understand and approach the digital marketing landscape in China. Here you will find topics related to:  consumer behavior, e-commerce, advertisement and social media ecosystem.


Learn more about my background and which paths led me here


Have a look of some of the projects in which i took part during my career


In this section you will find all the most recent articles published


If you wish to contact me send me a message or an e-mail here

Business Internationalization

Consulting project for Ferrino S.p.A in order to define the better solution for starting a new export of their products in the Chinese market

Content Creation

Creation, editing and localization of videos for the DouYin (TikTok) official account of the Italian Trade Agency in Shanghai

Website localization and Design

Web design and localization using WordPress for the Angel Consulting Chinese website

What is Xiaohongshu? Xiaohongshu 小红书, or RED as it is called in English, is among the top social commerce platforms in China and also one of the most largely used platform for cross-border e-commerce. The app has been defined...

What is social commerce? Social commerce, or shejiao dianshang (社交电商) in Chinese, is a new trend to online shopping that has quickly developed in recent years especially in China. This approach as suggested by the term, is a fusion between...