The right route in
China market entry
Opportunity audits, market research, brand strategy and a commercially grounded go-to-market plan.
UK-led / China-native / 中国市场
China is not a market to translate into.
We help international B2B and consumer brands market and launch products in China through local strategy, content, media and commerce — with a China-native team that knows the market from the inside.
Market entry - 开拓市场Not just translation - 不止于翻译
Trusted by global category leaders
Sector-specific examples
Different briefs need different proof.
China delivery and relevant experience from our wider group inform the approach. Wider-group examples are not presented as China campaigns.
B2B & Industrial
Make expertise discoverable
For CIMTEQ, China-focused B2B work centred on technical Chinese-language content, search visibility and credible market entry. The aim for this kind of brief is to earn trust before an enquiry.
D2C, Premium & Consumer
Keep the brand distinctive
Wider-group experience, not China case studies: CommerceCentric's work with Kastel on a footwear launch and Whitby Distillery on D2C growth informs how we connect a product's story, social proof and route to purchase. Consumer-brand work includes Durex.
Digital, Tech & Entertainment
Build a local community
China example: five years of multi-channel experience building Humble Bundle into a well-known and trusted brand in China. Here, locally relevant content and community matter alongside the launch itself.
What the work looks like
Artwork, social posting and platform-native campaign execution.
Selected China campaign examples from our wider specialist team and sister brand, The Game Marketer East.
6+
Years in Market
UK + China
Named delivery team
250+
Successful Campaigns*
The China reality
Different signals. Different stakes.
China rewards specificity. Before we talk channels, we look at the systems underneath them: who buys, who approves, what they search, and what they need to believe.
Google is not the map.
Baidu, WeChat and specialist communities shape discovery. Search, social and service layers overlap fundamentally differently than in Western markets.
Trust is a process.
Local research, trade media, PR and useful proof turn an unfamiliar brand into a credible shortlist before a conversation even begins.
Infrastructure changes the brief.
Site speed, firewall performance, ICP bureaucracy and data transparency are growth questions, not just IT footnotes.
The Customer Journey
Adaptable pathways, not platform checklists.
We choose channels around how your customers discover a brand, decide whether to trust it, and take the next step in China. The route differs for a product launch, a university and a technical B2B sale.
01
Discover
Be present where your audience first looks: that could mean Xiaohongshu creators for a product, Baidu search for a technical solution, or travel content for a destination.
02
Research & Trust
Give people the proof they need to choose you: useful Chinese-language content, independent voices, product detail, credible media or relevant customer stories.
03
Enquiry or Purchase
Make the next step easy, whether it is a product purchase, student application, booking, demo request or conversation with your sales team.
Different platforms. Different jobs.
Understanding the Chinese digital ecosystem compared to familiar reference points.
What we actually do
One market. Four connected capabilities.
Strategy, media, influence and conversion work as one system. We shape the mix around the commercial question rather than selling a fixed channel plan.
Attention into action
Paid media & growth
Baidu search, programmatic, display and paid social with local campaign management and transparent reporting.
Relevance through local voices
Social & influence
WeChat, Xiaohongshu, Weibo, KOL and KOC activity, PR, content and community management.
Seamless conversion
Ecommerce & localisation
China-ready websites, localised customer journeys, social commerce, storefronts and culturally useful creative.
Who we work with
Distinctive products. Different routes into China.
D2C brands are our focus, especially ambitious UK makers of distinctive, premium goods. We also shape China market plans for the sectors below, adapting to each audience and commercial goal.
Premium D2C & Luxury Brands
For creators of distinctive UK products, from design-led lifestyle goods to luxury labels: protect what makes the brand special while building local discovery, trust and a route to purchase.
Lifestyle & Consumer
Consumer goods, food and drink, wellbeing and retail: localise the story, build social proof and connect attention to purchase.
B2B & Industrial
Make technical expertise findable and credible for Chinese buyers, from engineering and manufacturing to professional services.
Digital & Tech
Help software and hardware buyers understand the product through local use cases, useful content and trusted communities.
Education
For schools, universities and training providers, connect prospective students with the information and confidence to enquire or apply.
Travel & Hospitality
Bring destinations, hotels and travel experiences into local discovery, research and booking journeys.
Entertainment
Build awareness and community for games and digital entertainment through locally relevant content and channels.
The team
Names, faces, skin in the game.
You will know who is making the recommendation, who is close to the market and who is accountable for the work. The room is deliberately small: senior UK direction, native Chinese insight and practical delivery.
Meet the team
