The China Marketer
Digital Marketing . Consumer Behavior . E-commerce
After having developed a strong background in the Chinese language, politics, culture, economy and digital environment, and after having lived and studied for one year in Beijing, I decided to follow my passion and specialize in the field of digital marketing and communication.
I built this website to create and share articles, trends and useful insights for those who wants to better understand and approach the digital marketing landscape in China. Here you will find topics related to: consumer behavior, e-commerce, advertisement and social media ecosystem.
What is Xiaohongshu? Xiaohongshu 小红书, or RED as it is called in English, is among the top social commerce platforms in China and also one of the most largely used platform for cross-border e-commerce. The app has been defined...
What is social commerce? Social commerce, or shejiao dianshang (社交电商) in Chinese, is a new trend to online shopping that has quickly developed in recent years especially in China. This approach as suggested by the term, is a fusion between...